Diwo Decide
What decision should we make smarter?
Describe the business outcome you want to influence. Attach docs, databases, or a live source — I'll draft a decision flow you can tune, approve, and publish.
⛁ Snowflake · retail.sales ×
📄 Q2 pricing memo.pdf ×
🔗 Shopify orders API ×
Shift-Enter for newline
RETAIL
Weekly markdown optimizer
Decide which slow-moving SKUs to mark down each Monday, by store cluster.
REVOPS
Pipeline risk scoring
Surface deals likely to slip and suggest next-best actions for sellers.
MARKETING
Daily ad budget reallocation
Shift budget between Google, Meta, TikTok based on CAC and ROAS drift.
OPS
Store staffing recommendation
Recommend shift adjustments using footfall, weather, and event calendars.
🔒 SOC 2 · HIPAA-ready
⛁ 40+ data connectors
🤝 Human-in-the-loop approvals
📜 Full audit trail
G
Gil · Merch Planner
Help us decide weekly markdowns for slow-moving SKUs so we protect margin without blowing through sell-through targets. Use last 18 months of POS, current on-hand, and the Q2 pricing memo.
D
Diwo
Got it. I've drafted a Weekly Markdown Optimizer flow. Here's what I'm proposing:
It joins POS + on-hand + seasonality signals, detects SKUs that will miss sell-through by > 2 weeks, and suggests markdown tiers by store cluster. Guardrails enforce your margin floor from the Q2 memo (gross margin > 28%).
I couldn't verify your competitive pricing feed — I've left that node unconfigured. The flow still runs without it, but confidence drops ~9%.
⛁ retail.sales · Snowflake
⛁ retail.inventory · Snowflake
📄 Q2 pricing memo.pdf
🔗 Shopify orders
D
Diwo · Suggestions
D
Weekly Markdown Optimizer
Draft · Autosaved 2s ago · v0.3
Upstream · Inputs
Signal detection
Decision logic
Recommendation
Downstream · Actions
⛁
POS Sales
Snowflake · retail.sales · 18 months rolling
⛁
Inventory
Snowflake · retail.inventory (on-hand, in-transit)
📄
Q2 Pricing Memo
PDF · extracted 4 rules, margin floor 28%
🔗
Competitor Pricing
Not connected · add for +9% confidence
∿
Sell-through Gap
Detects SKUs projected to miss target by > 2 wks
🌦
Seasonality & Weather
NOAA + events calendar · cluster-level
⚖
Markdown Policy
Tiers: 5% / 15% / 25% · margin floor 28%
✦
Weekly Recommendation
Per SKU × store cluster · with rationale
✉
Slack · #merch-planning
Post recommendations w/ approve button
⚡
Push to Oracle Retail
After approval · writes markdown_plan
▦
Tableau dashboard
Refresh markdown impact view
data
signal
decision
reco
action
Decision flows
Published flows running on schedule, on data change, or on demand.
⚖
Weekly Markdown Optimizer
Merchandising · Mon 06:00
Next run · Mon 06:00 local+3.2% margin
◎
Pipeline Risk Scoring
RevOps · on data change
Last run · 18 min ago42 alerts open
◈
Daily Ad Budget Reallocation
Marketing · Daily 05:00
Next run · Tomorrow 05:00−14% CAC
⌂
Store Staffing Forecast
Operations · Bi-weekly
Next run · FriDraft · pending approval
⇢
Supplier ETA Variance
Supply chain · on event
Active · watching 1,204 POs3 risks today
♥
Churn Intervention Playbook
CS · weekly
Paused by DanaAwaiting data fix
Recommendations for you
3 new since Friday✦
Markdown 14 footwear SKUs in the Northeast cluster
Projected gap to sell-through: 3.1 weeks. Recommending a 15% markdown for 2 weeks. Estimated impact: +$184k margin over do-nothing.
Projected gap to sell-through: 3.1 weeks. Recommending a 15% markdown for 2 weeks. Estimated impact: +$184k margin over do-nothing.
◎
6 enterprise deals at elevated slip risk
Engagement drop > 40% in the last 10 days on deals totalling $2.4M. Suggested next-best action per deal is attached.
Engagement drop > 40% in the last 10 days on deals totalling $2.4M. Suggested next-best action per deal is attached.
◈
Shift $14k/day from Meta → TikTok for the spring campaign
ROAS drift detected; TikTok marginal return is currently 1.7× Meta. Guardrail: brand-safety tier only.
ROAS drift detected; TikTok marginal return is currently 1.7× Meta. Guardrail: brand-safety tier only.
Projects
Group decision flows by business context. Each project carries its own instructions, shared knowledge, scoped data, and team.
💰
Retail Pricing
Markdown, promo, and base-price decisions across store clusters
5 flows3 live$4.1M impact YTD
Weekly Markdown Optimizer · v0.3 · 2 min ago
Promo A/B simulator · v1.1 · 4 h ago
GR
DL
PS
+5
♥
Customer Success
Churn risk, expansion signals, intervention playbooks for CS team
2 flows1 live14 playbooks
Churn Intervention Playbook · paused
Expansion scoring · draft
AK
MR
⇢
Supply Chain
Inbound ETA variance, safety stock, supplier risk, replenishment
4 flows2 live1.2k POs watched
Supplier ETA variance · 3 risks today
Safety stock recalibration · Friday
SC
JH
+2
◈
Marketing Performance
Budget reallocation, creative lifecycle, CAC drift alerts
2 flows1 live−14% CAC
Daily Ad Budget Reallocation · tomorrow 05:00
TV
§
Finance & FP&A
Close anomalies, cash forecasting, variance commentary
3 flows2 live5-day close
Close anomalies · live on Netsuite
Cash forecast · weekly
CF
RN
+
New project
Start empty, duplicate a project, or pick a template
💰
Retail Pricing
Every pricing, markdown, and promotion decision for the retail business. Flows share the Q2 pricing memo, margin guardrails, and the retail.sales + retail.inventory warehouses.
GR
DL
PS
+5
⚖
Weekly Markdown Optimizerv0.3 · Draft · chat-generated 1 h ago
Mon 06:00 local · weekly
+3.2% margin (backtest)
● draft
◎
Promo A/B Simulatorv1.1 · Live · last run 4 h ago
On demand
24 simulations run
● live
⇡
Base Price Recalibrationv2.4 · Live · last run yesterday
Monthly · 1st of month
1,842 SKUs
● live
⚡
Competitor Price Watchdogv1.0 · Live · on data change
Webhook · real-time
318 alerts this week
● live
♺
Clearance Window Forecasterv0.6 · Paused · Dana L.
Weekly
Awaiting data fix
● paused
Documents and references the AI can cite when drafting or explaining any flow in this project.
Changes here apply to all flows. PII and confidential docs are governed at project level.
📄
Q2 Pricing Memo.pdf
4 extracted rules · margin floor 28%
📄
Markdown Policy 2026.docx
Updated 6 days ago · SharePoint
◩
SKU cluster definitions
Confluence · 4 clusters
◩
Brand-voice guidelines
Notion · updated today
⎔
Gross margin definition
Pinned rule · Gil · 2 weeks
🗓
Retail calendar 2026
Google Drive · XLSX
📄
Competitor list (approved)
12 competitors · Dana L.
+ Add knowledge
Sources scoped to this project. Flows inside inherit credentials, ACLs, and freshness rules.
SF
Snowflake · retail.sales
18 months · 41M rows
SF
Snowflake · retail.inventory
On-hand + in-transit
SH
Shopify · orders
OAuth · 3 stores
SP
SharePoint · Pricing
3 docs indexed · ACL respected
MCP
Oracle Retail RMS · MCP
Writeback tool · gated
SL
Slack · #merch-planning
Notify + approve
+ Connect a source
Custom instructions apply to every chat in this project. Use them to encode voice, guardrails, and role context.
👤
Gil Rachlin · Owner
Full access · can publish and approve
✓
Dana L., Priya S. · Approvers
Either approver can publish · 2-step required over $50k
✎
Merchandising team (8) · Editors
Can draft and simulate flows · cannot publish
👁
Finance-Retail (12) · Viewers
Read-only · receives weekly summary
Weekly Markdown Optimizer back-test completed · +3.2% margin over 8 wks12 min ago · Diwo
Tiers changed 10/20/30 → 5/15/2538 min ago · Gil
Competitor pricing feed not connected45 min ago · Diwo
Project knowledge updated: Q2 Pricing Memo.pdf6 h ago · Dana L.
New tag added: #approvedyesterday · Gil
Priya S. joined as Approver3 days ago
Connectors
Bring in data, documents, tools, and events. Every connector can be scoped to a project and is governed by your access policies.
Connected · 8
SF
Snowflake
2 schemas · retail.sales + retail.inventory
SH
Shopify
OAuth · orders, products, inventory
MCP
Oracle Retail RMS
MCP server · 6 tools exposed
SP
SharePoint
Pricing & Merchandising sites · 214 docs indexed
MCP
Notion
MCP · pages + databases
SL
Slack
Notify + approve + MCP tools
SF
Salesforce
Opportunities + Accounts · read+write
W
Webhook · Competitor Pricing
Custom · incoming · hourly
Catalog
MCP
Custom MCP server
Paste a URL or stdio command · stdio/SSE/HTTP
MCP
GitHub
Issues, PRs, code search · MCP
MCP
Linear
Tickets + comments · MCP
MCP
Gmail
Read/send · OAuth · MCP
MCP
Postgres (MCP)
Query + schema intro · MCP
MCP
Filesystem (MCP)
Read/write bounded folder · MCP
BQ
BigQuery
Warehouse · service account
DB
Databricks
Unity Catalog · warehouses
PG
PostgreSQL
Self-hosted or managed
RS
Redshift
Warehouse · IAM auth
SQ
SQL Server
On-prem or Azure · AD auth
MG
MongoDB
Atlas or self-hosted
ES
Elasticsearch
Search + aggregations
GD
Google Drive
OAuth · folder scoped · ACL
BX
Box
Enterprise · governance-ready
CF
Confluence
Spaces · page watchers
DB
Dropbox
OAuth · team folders
OD
OneDrive
Azure AD
NT
Notion (native)
Workspaces · pages
SF
Salesforce
OAuth · read + write · Bulk API
HS
HubSpot
CRM + marketing events
SAP
SAP S/4HANA
OData + BAPI
NS
NetSuite
SuiteQL + SuiteTalk
WD
Workday
HR · finance
JR
Jira
Issues · comments · webhooks
SN
ServiceNow
Incidents · CMDB
OR
Oracle Retail (RMS)
Native + MCP wrapper
W
Inbound Webhook
HMAC-signed URL · JSON schema
K
Kafka
Self-managed or Confluent
KN
Kinesis
AWS · IAM
EB
EventBridge
AWS events
⬆
Upload a file
PDF · DOCX · XLSX · CSV · MD
📂
Local folder
Watch a Cowork/workspace folder
{ }
Custom HTTP
OpenAPI · auth header · paginated
Templates
Start from a proven decision pattern. Templates come wired with suggested data, signals, guardrails, and actions — all editable.
Retail
Weekly Markdown Optimizer
Protect margin without missing sell-through targets.
→→→→
Promo A/B Simulator
Simulate promo depth × reach × cannibalization.
Store Staffing Forecast
Footfall × weather × events → shift plan.
Clearance Window Forecaster
Best week to start clearance per SKU cluster.
RevOps / Sales
Pipeline Risk Scoring
Flag deals at risk and suggest next-best action.
Territory Rebalancing
Reallocate accounts when capacity drifts.
Lead Routing with Intent
Route inbound leads by intent + rep capacity.
Customer Success
Churn Intervention Playbook
Pair risk score with next best intervention.
Expansion Scoring
Surface accounts primed for upsell.
Marketing
Daily Ad Budget Reallocation
Shift spend across channels on CAC/ROAS drift.
Creative Fatigue Detector
Swap creatives before performance collapses.
Supply Chain
Supplier ETA Variance
Early warning on inbound PO slippage.
Safety Stock Recalibration
Re-calc buffers per SKU × DC monthly.
Replenishment Plan
Store-level auto-replenishment with guardrails.
Finance
Close Anomaly Detection
Flag unusual journal entries during close.
Cash Forecast (13 weeks)
Rolling cash forecast with variance commentary.
Blank
Start from a chat
Describe the decision — I'll draft the flow.
Import DiwoCatalyst flow
Convert an existing Catalyst KPI tree.
Governance
Who can do what, where data can live, and a full record of every decision the system made — or recommended.
Organization policies
🔒
Data residency · US-East (customer VPC)
All inference, storage, and logs pinned to region. EU-Central available per workspace.
🔑
SSO + SCIM · Okta
SAML 2.0 · just-in-time provisioning · group-based roles
🧪
Model policy · Claude (enterprise tenant)
No training on your data · customer-managed keys · PII redaction in prompts
✓
Approval required · actions > $50k impact
2-of-2 approvers for impact > $250k · routed via Slack + audit entry
◷
Freeze windows
No auto-actions during Black Friday week, Q-close week, Dec 23–Jan 2
⚐
Retention · audit logs 7 years · run data 90 days
Extendable per project · cryptographic deletion on expiry
Immutable audit ledger
When
Actor
Event
Hash
Today · 12:04
Diwo (svc)
Back-test · Weekly Markdown Optimizer · +3.2% margin
0x8f2e…a1
Today · 11:27
Gil R.
Changed markdown tiers 10/20/30 → 5/15/25 on Markdown Policy
0x31c9…77
Today · 10:52
Diwo (svc)
Competitor pricing feed · 401 on sync
0x5d12…3e
Today · 09:45
Dana L.
Approved recommendation · Footwear NE · +15% markdown · $184k impact
0xaa4b…09
Today · 09:45
Diwo (svc)
Writeback to Oracle Retail RMS · 14 SKU × 62 stores
0x0c7f…52
Today · 06:00
Diwo (svc)
Scheduled run · Weekly Markdown Optimizer · 41 recommendations generated
0x9b38…d4
Yesterday · 22:11
Priya S.
Joined project Retail Pricing as Approver
0x22ff…1a
Yesterday · 15:03
Diwo (svc)
Auto-rollback · Ad Budget Reallocation · ROAS regression > 8%
0x6efa…b3
Roles & entitlements
👑
Admin (2)
Gil R., Alex T. · workspace-wide · billing · SSO
✎
Editor (14)
Create and simulate flows · cannot publish without approval
✓
Approver (5)
Approve recommendations and publish flows
👁
Viewer (38)
Read-only · recommendations feed + dashboards
🤖
Service accounts (3)
API + MCP · scoped tokens · rotated 24h
Architecture · Build vs. wrap vs. use
A pragmatic split of where engineering effort should go. The moat is the decision-flow compiler, the runtime, the explanation engine, and governance — almost everything else can be wrapped or used as-is.
Build custom
The product's moat · ~55–65% of engineering effort
✦ Chat → flow compiler
Turn prompts + attached data/docs into a typed decision graph. Nothing off-the-shelf does this at this fidelity.
◈ Decision-flow runtime
Typed contracts between nodes, lineage, retries, idempotent writebacks, rollback on regression.
sits on: Temporalsits on: Inngest
⚖ Decision node library
Rules + ML + LLM primitives composable into a single decision: thresholds, tiers, policy-as-code, approvals.
∿ Signal & feature library
Canned detections: markdown gap, churn risk, pipeline slip, stockout risk, CAC drift, close anomalies.
⚐ Guardrails runtime
Margin floors, freshness gates, KPI regression monitors, freeze windows, auto-rollback.
🧪 Back-test & simulation
Replay historical data through any flow to estimate lift before publishing.
💬 Explanation engine
Human-readable rationales grounded in the graph + source data. Drives trust & adoption.
📜 Immutable audit ledger
Append-only event store with hash-chaining. Built on Postgres + event sourcing.
⎔ Projects model
Shared instructions, knowledge, data scope, team — the Claude-Projects analog for decisioning.
📈 Calibration & drift detection
Calibrate model confidence to observed performance · alert on drift.
🔐 Multi-tenant governance
Purpose-based access, row-level security propagated through connectors, residency enforcement.
🔁 DiwoCatalyst import bridge
Shim to lift existing Catalyst KPI trees into the new node model. Partner API parity.
Wrap & extend
Vendor underneath, our layer on top · ~25% of effort
⛁ Connectors & ingest
Databases + SaaS + docs. We unify metadata, governance, lineage above them.
AirbyteFivetrandltUnstructured.io
🔌 MCP-native tool layer
First-class support for Model Context Protocol. Users can paste any MCP URL; we handle auth, rate limits, audit.
@modelcontextprotocol/sdkopen MCP registry
🧠 LLM inference
Claude as the primary model. AI gateway for routing, fallback, and residency-aware inference.
Claude APIBedrockPortkey
📚 Document RAG
Ingestion, chunking, retrieval. We own the ACL-aware indexing + purpose tagging.
LlamaIndexpgvectorPinecone
⚙ Durable workflow engine
Step-level retries, timers, signals — our decision-flow compiler emits tasks to this.
TemporalInngestTrigger.dev
🔍 Observability (LLM + infra)
Traces on every inference call, prompt eval harness, golden-set regression tests.
LangfuseBraintrustDatadog
📄 Enterprise doc extraction
PDF/Word/Excel → structured facts + citations.
Unstructured.ioDocument AITextract
🗂 Data catalog / lineage
Optional for enterprise: inherit column classifications and ownership.
DataHubAtlan
Use as-is
Commodity · no differentiation needed · ~10–15% of effort
🔑 Auth, SSO, SCIM
Fastest path to SAML + directory sync + audit.
WorkOSAuth0Clerk
💳 Billing & entitlements
Plans, seats, usage, trials.
StripeOrb
✉ Notifications
Slack & Teams APIs for in-channel approvals. Email via Resend/SES.
Slack APITeamsResend
🔒 Secrets & keys
Per-tenant vaults, customer-managed keys.
VaultDopplerAWS KMS
🧪 Feature flags
Gated rollouts of new node types and model versions.
GrowthBookLaunchDarkly
🖼 Canvas / graph UI
Editable decision-flow canvas with autolayout.
React FlowELK.js
📊 BI embed (optional)
Let customers pipe recommendations into Tableau/Metabase/Sigma natively.
MetabaseSigma
☁ Infra primitives
Object storage, queues, KV. Commodity.
S3 / R2SQSRedis
Suggested phasing
Phase 1 · 3–4 mo
Standalone MVP
- Chat → flow compiler (v1)
- 3 node types: Data, Decision, Action
- 5 connectors via MCP + Snowflake + Postgres
- 1 vertical template (retail markdown)
- Slack notifications · log-and-alert actions only
- No approvals, no back-test
Phase 2 · +2–3 mo
Team & trust
- Projects · knowledge · tags
- Approvals & Slack approve button
- 15+ connectors · first writebacks (Jira, Salesforce)
- Back-test / simulation engine
- Explanation engine v1
- Basic audit ledger
Phase 3 · +3–4 mo
Enterprise
- SSO + SCIM (WorkOS)
- Data residency · customer VPC option
- Immutable audit ledger · SOC 2 Type II
- Row-level security propagation
- Partner / SDK API parity w/ DiwoCatalyst
- Guardrails runtime · auto-rollback
Phase 4 · +2 mo
DiwoCatalyst merger
- Import shim for Catalyst KPI trees
- Unified billing + seat model
- Shared connector library
- Marketplace of flow templates
- Sub-agent runs (per-cluster fanout)